Something long rumoured within the AFOL circles here and probably took years in the making has finally come true.

Starting 1st Nov 2023, LEGO Shop@Home is finally making its debut in Singapore, being the first country in Southeast Asia to have this channel to purchase directly from the LEGO Group. It seems that Malaysia access is also live.
Use these links if you are having trouble accessing it . Singapore, Malaysia

Please do make sure that you are also registered to their Insiders program, or else the Insiders only GWP’s won’t show up in your cart. You can potentially get all 3 GWP listed below if your meet the purchase threshold.

Update :

For those having trouble with INSIDERS not being able to be set to your region (eg SG/MY)
Use any region for the registration first, then do the below after you’ve logged in to
Click on your profile on the top right (the name next to the minifig head)
Then click on “personal and address details” on the left
Then click on LEGO Account Details
Then a new page will load and you can click on My information
Then you can set your region to Singapore

Update 3rd November Insiders selection for Malaysia/Singapore is now up. If you are still having trouble despite that, please don’t hesitate to contact their customer service via these links. Happy shopping!


Alongside this release, the brand new membership program, Insiders, will also be live for us. On top of earning points through purchases made through, Insiders can also earn 20 Insider Points through scanning the QR code on the instruction manual of their existing/new sets launched since 2019. Points can be used to redeem exclusive collectibles and discounts.

See here for a simple guide on how to scan your instructions for points!.

LEGO has also catered some that Singapore LEGO fans can look forward to:

1st to 11th November 2023 -Insiders program only (free to register)
All LEGO Insiders members can look forward to receiving an Opening Special gift-with-purchase (GWP) LEGO Delivery Truck when they make purchases of S$120 on in Singapore, while stocks last. The LEGO Delivery Truck comes with a printed LEGO tile and a LEGO minifigure

1st to 16th November 2023 – Insiders program only (free to register)
40609 LEGO Christmas Fun Add-on Pack with a minimum purchase value of S$80 while stocks last

1st to 16th November 2023
40595 LEGO Ideas Tribute to Galileo Galilei with a minimum purchase value of S$210 while stocks last

The launch of in Singapore demonstrates our commitment to LEGO fans in Southeast Asia as they can now have unlimited play experiences directly with the brand and many exclusive benefits that only as a brand-owned platform can provide. We look forward to futher inspriting and developing builders of tomorrow in Southeast Asia through creative LEGO play experiences both online and offlineNatali Stojovic, Head of Retail, Senior Vice President

Editors comment : This S@H launch potentially opens up Singapore to other opportunities that utilises distribution channels including Online Pick a Brick, Bricklink Designer Program sets. We can’t wait to test it out!!



Please enter your comment!
Please enter your name here