THE LEGO Store at JEM re-opens its doors with a new store concept today 6th Nov 2021. Below are some details of the store re-opening alongside some in-store promotions.

  • The LEGO Certified Store is the first store in South East Asia to incorporate some of the design features from the latest LEGO store concept.
  • S$10,000 worth of Sure win Lucky Dip prizes and up to S$500 LEGO sets of your choice to be won

*Artists’ rendering of the JEM storefront

SINGAPORE, 05 November 2021 – Just in time for the school holidays and festive season in December, Southeast Asia’s newest LEGO Certified Store (LCS) concept opens at JEM, featuring new retail innovations that make their debut in the region.

“At The LEGO Group, we continue to innovate new play themes and experiences for children and adults alike. The opening of Southeast Asia’s first new concept LEGO Certified Store in Singapore epitomises this with new open-concept design features that can immerse shoppers and fans in the LEGO world with closer looks of their choice sets. The spaces are also designed to fire up creativity and imagination, blending the very best of customisation and physical play to allow visitors to interact with the brand in exciting new ways.” said Cesar Ridruejo, General Manager, Southeast Asia at the LEGO Group.

The new store-front facade resembles giant LEGO bricks combined and stacked to welcome visitors into a new LEGO world that is exciting and more expressive than the status quo. This eye-catching facade is coupled with a more open store front showcasing the exciting store interior.

Upon entering the store, shoppers will see the first of the disruptor units situated within the store wall bays. The disruptor unit features a moveable magnifying feature that allows customers to get up close to the details of new, fully built sets and appreciate them from multiple different angles. Fully assembled models of key LEGO builds will also be displayed in open spaces around the store for shoppers to take a closer look and be intrigued by the details and features in each set.

*Artists’ rendering of the JEM store interior

A person standing in a store Description automatically generated with low confidence

At the heart of the store, shoppers will be drawn to the new Build a Minifigure station. The new open design concept will make it easier than ever to customise while mixing and matching one’s unique minifigures.

As with all LCS, everyone is welcome to create the LEGO set of their dreams at the iconic Pick a Brick Wall where they can find the desired brick to complete their masterpiece.

The LCS is where one can find the most complete LEGO collection including LCS exclusive sets. There is a Gift Centre where extended LEGO lines such as LEGO Mugs, LEGO Keychains, LEGO Accessories and LEGO Brickheadz™ can be found to add to one’s collection. Fans can also join as members to get exclusive early access to newly launched sets weeks before the official LEGO Global launch dates and other member benefits.

To celebrate the opening, LCS at JEM will be hosting a number of giveaways and competitions* exclusive to the opening weekends on 6-7 November and 13-14 November 2021.

Sure Win Lucky Dip: Shoppers who spend over S$80 at the store can take part in a sure win lucky dip featuring S$10,000 of prizes to be won.

or Launch Exclusive GWP: Spend S$80+ nett on LEGO sets in the opening weekend to qualify for exclusive LEGO storage head with LEGO Towel and Holiday Tree (30576) polybag.

Children’s Lucky Dip:  All children accompanying an adult who makes any purchase at the LCS on the opening weekends will receive a FREE Lucky Dip prize to take home.

Member’s only Signed Set draw: Members of LCS Bricks World who spend at the store over the opening weekends will automatically be entered into a lucky draw to win 1 (ONE) signed LEGO Disney Castle (71040).  The set is signed by LEGO Designer, Marcos Bessa.  The winner will be chosen at random on 18 November 2021.

#LOVELEGO Instagram competition: Any spend on any LEGO sets in an original single receipt entitles to one (1) LEGO Heart which can be used for entry into #LOVELEGO Instagram competition with S$500 of LEGO prizes available.  Each customer will be given a LEGO Heart to take a photo of and post on Instagram with the hashtag #LOVELEGO and complete the sentence ‘I love LEGO because…’  Winners will be chosen at random on 18 November 2021.

*All giveaways and competitions are subject to Terms & Conditions and while stocks last

LEGO fans and shoppers can head over to the newly opened LCS located at:

JEM, 50 Jurong Gateway #04-42 Singapore 608549

Visit LEGO Singapore, LEGO Singapore Facebook, Bricks World, Bricks World Facebook, Bricks World Instagram for more information, as well as the latest offerings and promotions.


Please enter your comment!
Please enter your name here