10273 – LEGO Fairground Collection : Haunted House and the end of the Creator Expert branding
LEGO has announced the release of the all-new 10273 Haunted House.
This is not to be mistaken with the similarly named 10228 Haunted House released in 2012 which was a “monster” related release featuring the house of a family of monsters.
Instead, this LEGO Haunted House will be fairground themed, featuring fairground visitors coming into the Haunted House for the scare of their life. The haunted house is fitted with haunting details and comes with a mechanical free-fall tower as the main play feature. Powered-Up accessories can be added to automate it.
The new LEGO® Haunted House™ construction set is the latest example of how the LEGO Group aims to inspire builders of all ages to build, rebuild and get excited by the process of creation. The new LEGO® Haunted House, designed for those aged 18+, will be the first set from the LEGO Fairground Collection to feature the new stylish packaging designed to reflect the sophisticated nature of the creative process. All new products in the LEGO Group’s ranges that appeal to adults will now feature the sleek, minimalistic new design across related packaging, building instructions, exclusive content and in-store and online store design.LEGO
| Year | Set Number | Set Name |
| 2009 | 10196 | Grand Carousel |
| 2014 | 10244 | Fairground Mixer |
| 2015 | 10247 | Ferris Wheel |
| 2017 | 10257 | Carousel |
| 2018 | 10261 | Roller Coaster |
| 2020 | 10273 | Haunted House |
On a separate note, The Creator Expert branding which has been around since also looks to be retired as explained by Senior Marketing Manager Anders Hellegaard Iversen.
Addressing the new packaging, Senior Marketing Manager Anders Hellegaard Iversen said: “So many of our older builders love the Creator Expert products, as they allow them to show off their passion for the bricks. Whether it’s their favorite film moments, sport icons, travel destinations, buildings, fairgrounds or vehicles, LEGO sets help to bring these to life in brick form. That’s also why we have decided to stop using the Creator Expert branding and, instead, use the new adult-focused packaging design to make it clearer which hobbies or brand products they can relate to.
We hope this will make it easier for fans to track down models they would be proud to display once completed. Of course, our product range will continue to include the same advanced-build, collectible products that guarantee hours of building enjoyment for fans.” LEGO
10273 LEGO® Haunted House
Ages 18+. 3,231 pieces
US $249.99 – CA $299.99 – DE €229.99 – UK £209.99 – FR €229.99 – DK 1799DKK – AUD $349.99
*Euro pricing varies by country. Please visit LEGO.com for regional pricing.
Enjoy a spine-tingling build
If you love ghosts, ghouls and things that go bump in the night, we’ve got a treat for you – the LEGO Haunted House (10273). Take time out of everyday life and explore something extraordinary as you discover the thrills and surprises packed into this stunning building project.
Spookily good details bring the store to life
Take your time building this impressive haunted house model, before exploring all the intricate details hidden within. The house opens up, making it easy to explore inside where you’ll discover a working free-fall ride plus automatic doors at the top of the tower. See the haunted front doors close for a spooky effect. Add the LEGO Powered Up components (available separately) to control the elevator via the Powered Up app.
A building project that’s full of thrills
This Haunted House is part of a collection of LEGO building kits for adults who appreciate clever design. This model also makes a scarily good gift, birthday present or Christmas gift.
- This creepy LEGO® Haunted House (10273) model provides hours of enjoyment for anyone looking to unwind with a new project. Build the spooky horror house then explore its impressive features and delightful details.
- Why should kids get all the fun when it comes to scary toys? This building kit is designed for adults but it includes lots of playful features, such as a free-fall ride, haunted doors and a cursed painting.
- If you appreciate beautiful details, you’ll love displaying your haunted house model. Upgrade the Haunted House with the LEGO® Powered Up components (available separately) to control the elevator via the app.
- Ideal for ghost hunters, thrill seekers and adult LEGO® fans alike, this Haunted House set makes a great birthday gift for your ghost-loving mum, dad, husband, wife, partner or friend and also makes a fun Halloween gift.
- This dark and spooky haunted manor measures over 26.5” (68cm) high, 9” (25cm) wide and 9” (25cm) deep, making it a challenging construction kit for adults and a great brick-built model to display.
- A battery is included with the light brick in this set, so you can enjoy the illumination right away.
- This set comes with coffee-table-style building instructions to guide and inspire you.
- Part of a series of inspiring LEGO® construction kits for adults, designed for LEGO building fans and hobbyists who love beautiful design and elegant LEGO models.
- LEGO® building bricks meet the highest industry standards, which ensures they are consistent, compatible and connect and pull apart easily every time – it’s been that way since 1958.
- LEGO® bricks and pieces are rigorously tested to ensure that every building set meets the highest safety and quality standards, so you can be sure that this model is designed to last.
Available directly from LEGO Stores & LEGO.com from 20th May, 2020
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