For one day in 2018 (from 12am Nov 23 Pacific Standard Time/GMT -8 until 12am Nov 24 Pacific Standard Time/GMT -8), YouTube and Warner Bros have teamed up to promote the LEGO Movie 2 by allowing everyone to stream The LEGO Movie for free.
Do this by searching for “Black Friday” on YouTube on the date above and select the promoted video for “The LEGO Movie 2: The Second Part” at the top of the search results.
Twitter users who “hearts” this tweet by THE LEGO MOVIE 2 account will likely receive the direct link to the movie on Brick Friday.
BURBANK, Calif.–(BUSINESS WIRE)–YouTube and Warner Bros. Pictures announce an awesome alternative to the post-Thanksgiving Black Friday stress this year with a special, one-day-only offer, marking the first time in its history YouTube has rolled out a full-length movie within an ad. For 24 hours on Friday, November 23, the day after Turkey Day, anyone checking out the trailer for the upcoming sequel “The LEGO® Movie 2: The Second Part” can journey back to where the fun began in Bricksburg with a full-length feature showing of the original blockbuster film that started it all, “The LEGO Movie.”
To launch their own personal screening, fans should enter the YouTube search keyword “Brick Friday” and select the promoted video for “The LEGO Movie 2: The Second Part” at the top of the search results.
This unique Brick Friday opportunity will start on Friday, November 23 and expire after 24 hours. For more information, please visit http://www.thelegomovie.com/
Hopefully this will be a global promotion and not just a region specific thing like Youtube’s recent ad-supported full length Hollywood movie streaming