The LEGO IDEAS team have announced the results of the fanvote for the Target x LEGO IDEAS held back in May 2022. This fanvote gave a second chance to some IDEAS submissions that hit the 10k threshold but ultimately didn’t make the cut in their respective LEGO IDEAS board review.
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The Viking Village was the overwhelming winner of the fanvote taking close to 50% of the overall votes (47.1%)
Viking Village – 16,317
Working Mini Golf Course – Fully Playable– 11,575
Marine Life – 6,732
The winning set originally submitted by Florian, aka BrickHammer, will now be developed and launched at a later date.
For the US, it’s launch will be limited to LEGO Brand retail/online and Target stores but it will be the same distribution as other IDEAS sets in other countries.
“Q: What does the partnership with Target mean? Will it be available in the rest of the world too?
A: The set will have almost the same availability as regular LEGO Ideas sets – with the exception of in the United States, where it will be exclusively available through Target in addition to LEGO Brand Retail stores and the LEGO online shop.”
Here is the LEGO IDEAS announcement in full.
We’ve tallied the votes of the Target x LEGO Ideas Set Vote and are finally ready to share the results of this exciting and extraordinary fan vote, our first collaboration with U.S. retailer Target. The fan vote sought to give one previous 10K creation a second chance at becoming an official LEGO set based on your input.
The 3 amazing product ideas that were up for contention were:
- Working Mini Golf Course – Fully Playable by LEGOParadise
- Viking Village by BrickHammer
- Marine Life by Brick Dangerous
Before sharing the results we wish to thank all 3 members for participating as well as the over 34000 members for casting their votes and showing us which set you would love to see on shelves.
Without further ado, we’re delighted to reveal the winning design “Viking Village” by BrickHammer, which won the fan vote with a resounding margin with the votes distributed as shown below:
· Viking Village – 16,317
· Working Mini Golf Course – Fully Playable – 11,575
· Marine Life – 6,732
VIKING VILLAGE
We would like to offer a big congrats to Florian, aka BrickHammer, the creator of the Viking Village. We’re excited to kickstart work on his design to bring his vision to life as an official LEGO set. Florian has been a multiple 10K member achiever and even recently reached 10K with a new, updated version of his previously not approved Viking Village, so there’s no doubt of his passion for this theme.
The results of this fan vote once again show the strong desire of the community for products related to some of the LEGO Group’s nostalgic themes as we’ll see a revival of the old Vikings theme in this set. We’re excited to have this opportunity to bring the community something really special.
Florian’s design brings forth both a playful and displayable concept that Ragnar Lothbrok surely would be proud to call home.
You can learn more about Florian and his design in his earlier 10K Club Interview.
DESIGN, PRICING, AND AVAILABILITY
We’re still working out the final product design, pricing and availability for this set. We’ll share more on the LEGO Ideas blog when we get closer to launch. You can always stay updated on product launches and much more via the LEGO Ideas newsletter. Subscribe via your profile settings.
