Adidas Originals and LEGO have released more details on the launch of the A-ZX8000 LEGO sneakers. The official release date will be on the 25th of Sept 2020, but the mechanics of distribution varies, depending on the region that you are in. See the FAQ below for more information
Important dates to note are : 21st Sept 2020 and 25th Sept 2020.
Where and when will the products be available?
- The A-ZX8000 LEGO® sneakers will be available globally from September 25. Below are the individual mechanics used for adidas and LEGO channels respectively.
- Adidas US and WE:
- Product exclusively available via adidas app in West Europe and United States
- In-app registration prior to launch required, winners will be raffled – signup starts September 21
- Among all entries, the winners will be drawn automatically on September 25, 10am local time within the app
- Adidas Creative Club members will get informed via a push notification and CRM about signing up for the drop on the 21st
- WE and US consumers will get informed about the need to register on the app until the 25th on the Campaign Page (adidas.com/A-ZX)) and on each regional product detail page
- Product exclusively available via adidas app in West Europe and United States
- Adidas ROW:
- For the Rest of the World the sneakers will be sold on Sep 25, 10am local on adidas.com as a regular sale without any prior registration needed
- LEGO.com:
- The A-ZX800 LEGO® Sneakers will be available on LEGO.com in a very limited run and only through one of these two options in select markets:
- VIP FIXED POINT REDEMPTION – redeem 15,600 VIP points to get the sneakers, providing your size is still available
- (Applicable in all EU regions and USA)
- Starts September 25
- SWEEPSTAKES – enter the VIP Sweepstakes and redeem 50 VIP points per entry, with maximum 15 entries for a chance to win the sneakers in your size
- If you are not a LEGO VIP member, you can sign up and get your first entry free and enter this competition
- (Applicable only in these markets: USA, Estonia, France, Greece, Hungary, Republic of Ireland, Latvia, Lithuania, Luxembourg, Netherlands, Austria, Switzerland, Slovakia, Sweden, United Kingdom)
- Starts September 25
- VIP FIXED POINT REDEMPTION – redeem 15,600 VIP points to get the sneakers, providing your size is still available
- The A-ZX800 LEGO® Sneakers will be available on LEGO.com in a very limited run and only through one of these two options in select markets:
Here’s the press release of the A-ZX8000 LEGO
- L is for LEGO® play –
Herzogenaurach, September 21st, 2020 – For the next installment of this year’s A-ZX series, adidas Originals has teamed up with the LEGO Group for a playful take on the ZX8000 silhouette. Demonstrating that you’re never too old to play, this unique release sees the Danish toy company bring its instantly recognizable aesthetics to an adidas archival icon.
So what does it look like? Designed as an ode to the classic LEGO® brick, this unique ZX8000 sneaker is comprised of a multicolor mesh and synthetic suede upper with a rubber outsole. Meanwhile, taking its bold aesthetics to the next level, the shoe features LEGO studs on the heels as well as co-branded tongue tabs. Then, rounding out the look are co-branded yellow sock liners, 6 different colored lace options, and interchangeable LEGO brick lace jewels.
Where can you get it? The adidas Originals ZX 8000 LEGO sneakers launch globally on September 25th through adidas.com/A-ZX.
